According to Kate McMahon in The Mirror on 14 June 2010
Stephen Gerard scored a goal for England after about 4 minutes in the World Cup game against the USA. Unfortunately people watching the match on ITV HD missed it because an add was being shown.
Clearly showing the add at that time was not planned. ITV have blamed "human error" from a French supplier after more than 1.5million viewers missed out on the first England goal of the World Cup. The Daily Mirror understands it was caused by an operator hitting the switch at the wrong time in the French company's London office.
Angry executives organised a crisis meeting yesterday morning to ensure the gaffe wouldn't happen again.