Article by Catherine Woulfe in the Sunday Star Times on 21 September 2008
Heinz changed the supplier of their branded formula baby milk, which consequently meant its ingredients were different. A sudden change to diet of a baby can make them unwell, and this happened in quite a number of cases.
Heinz published an unreserved apology explaining and stated that "human error had let the 400 cans of changed formula slip onto shelves with no warning." But Heinz's idea of a warning was a leaflet under the can lid. But when someone is buying a brand they have been buying for sometime, if the packaging remains the same (as it did in this case) would anyone have actually read any of the leaflets? Pretty poor management of change, especially given the sensitivity of the product.
Andy Brazier
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